BBC moots cross-media packages

BBC Worldwide is thrashing out ways to offer advertisers cross-media packages for its magazines, exhibitions, books, videos and Beeb.com.

BBC Worldwide is thrashing out ways to offer advertisers

cross-media packages for its magazines, exhibitions, books, videos and

Beeb.com.



The corporation’s commercial arm already has a sales team, run by

corporate development manager Mary Langan, which is housed in the

marketing department.



But Marie Oldham, who heads marketing and announced last week that she

is joining Media Planning as managing partner, said: ’We offer

integrated sales on a small scale but are looking at formalising it and

doing it in a bigger way.’



Worldwide’s portfolio includes magazines such as BBC Music and Radio

Times and the Clothes Show Live exhibition. It is also lining up seven

websites based on the BBC’s best-known brands.



Matt Teeman, sales director of Beeb.com, said: ’Central sales is

definitely a buzz phrase and something that is being discussed.’



’We’ve got books, music, videos, exhibitions, magazines and an online

presence. If you are putting together a pitch for a client like Renault,

it will want to know what is on offer everywhere.’



Teeman added: ’We’ll agree a formula for offering integrated packages

over the next few months but it will take a lot to make that happen at

the BBC. There are a lot of policy issues.’



Question time, p11.



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