BBC Music "The Biggest Weekend" by BBC Creative

BBC Music went behind the scenes to show intimate moments of famous musicians preparing for its annual festival, The Biggest Weekend.

A series of films gives exclusive, stripped-down access to artists including Sam Smith, Sigrid, J Hus, Noel Gallagher and Franz Ferdinand as they rehearsed for the event. Along with the campaign trails a mini documentary with more unseen footage will be released after The Biggest Weekend. The campaign was created by Amar Marwaha and Arvid Härnqvist and directed by Ryan Booth through Pulse Films. 

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