BBC One "Christmas gifts" by Rainey Kelly Campbell Roalfe/Y&R

BBC One is releasing a series of celebrity-fronted ads that offer people advice for the Christmas season. Rainey Kelly Campbell Roalfe/Y&R created the spots, which take the form of how-to videos, presented by a famous face. In one spot, the singer Will.i.am shows viewers how to wrap presents and, in another, the comedians David Walliams and Miranda Hart demonstrate the best way to act pleased after receiving a rubbish gift. Other TV personalities appearing in the campaign include Professor Brian Cox, Lord Sugar and Sir Tom Jones. The work was created by Andy Forrest and Nicola Wood, and directed by Kjetil Njoten through Red Bee Media.

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