BBC One "Mother's Day" by BBC Creative

The BBC has unveiled the first piece of work by its new in-house agency, BBC Creative.

The ad promotes an upcoming storyline of the BBC One soap opera EastEnders for Mother’s Day. It was created by Olly Harnett and directed by Matt Rhodes. Aidan McClure and Laurent Simon, the Adam & Eve/DDB creative duo poached by BBC Creative last year, will join the agency in March.