BBC One "The Apprentice trailer" by BBC Creative

A young director goes to town creating a trailer for the 13th series of The Apprentice, complete with gold outfits, extravagant dance routines and someone swinging on a giant finger.

Unsurprisingly, this elaborate approach doesn’t go down too well with Lord Sugar, who arrives on set and fires him on the spot. The trailer was created by Andy Parkman and directed by Matt Rhodes at BBC Creative, the broadcaster’s in-house agency. 

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE