BBC "Oneness idents 2020" by BBC Creative

BBC One released idents to reflect the new realities of life under lockdown.

Eight spots showcase the different and eclectic activities that people have been doing to stay connected during isolation. They include an "isolation disco," in which neighbours have a party every night at the same time in their separate homes; a Sunday league football team who are still practising from their gardens; and a solitary group of tea cups. The work builds on the original "Oneness" idents, created by artist Martin Parr, which have been running since 2017.

It was created by Charlotte Humphreys and Jules Middleton, with the entire production done remotely and the films self-shot by contributors at home and edited together by the BBC.

Credits

Brand
Head of marketing, BBC One
Marketing manager, BBC One & iPlayer
Media scheduling lead
Media scheduler
Agency