Heading the round-up is the BBCi homepage, which accounted for 11.28% of all visits to UK entertainment sites, with mobile phone company O2's website, which includes java games, in second place with 3.7%, according to internet research firm Hitwise.
The BBCi Weather Centre came in third at 2.21%, and the corporation's children's websites CBBC and Cbeebies also appear in the top 10 ranking of entertainment sites. Channel 4, in fourth place, took 1.82% of market share and music and entertainment portal Real.com, at number six, accounted for 1.54% of all visits. The rest of the table is made up of sports and betting sites.
Top 10 UK entertainment sites for the week ending October 25
1 BBCi Homepage 11.28%
2 O2 3.7%
3 BBCi Weather Centre 2.21%
4 Channel 4 1.82%
5 BBCi CBBC 1.7%
6 Real.com UK 1.54%
7 Betfair 1.5%
8 William Hill Sportsbook 1.18%
9 BBCi Cbeebies 1.13%
10 Sky Sports 1.04%
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.