BBC properties dominate entertainment website ratings

LONDON - BBC websites dominate the ranking of the top entertainment sites in the UK this month, with BBCi taking more than three times the market share of its nearest rival.

Heading the round-up is the BBCi homepage, which accounted for 11.28% of all visits to UK entertainment sites, with mobile phone company O2's website, which includes java games, in second place with 3.7%, according to internet research firm Hitwise.

The BBCi Weather Centre came in third at 2.21%, and the corporation's children's websites CBBC and Cbeebies also appear in the top 10 ranking of entertainment sites. Channel 4, in fourth place, took 1.82% of market share and music and entertainment portal, at number six, accounted for 1.54% of all visits. The rest of the table is made up of sports and betting sites.

Top 10 UK entertainment sites for the week ending October 25

1 BBCi Homepage 11.28%

2 O2 3.7%

3 BBCi Weather Centre 2.21%

4 Channel 4 1.82%

5 BBCi CBBC 1.7%

6 UK 1.54%

7 Betfair 1.5%

8 William Hill Sportsbook 1.18%

9 BBCi Cbeebies 1.13%

10 Sky Sports 1.04%

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content