BBC to publish first history title for the general consumer

BBC Worldwide is producing its first consumer history title next April with the launch of BBC History Magazine.

BBC Worldwide is producing its first consumer history title next

April with the launch of BBC History Magazine.



The title, which will be produced by the Arts & Factual Publishing Group

within BBC Worldwide, is aimed at an ABC1 audience who are either

studying history or have a general interest in the topic. The magazine

will sit within the same portfolio as BBC Wildlife and BBC Music.



Nicholas Brett, director of BBC Worldwide’s Radio Times, Arts & Factual

Publishing Group, explained: ’The grand claim is that History Magazine

could do for history what the National Geographic has done for

geography.



We do believe that it’s possible to produce a history magazine which

will be read by academics and appeal to those interested in history in

the broadest sense.’



The magazine will have a target circulation of 70,000 and plans to seek

a substantial chunk of its readership through subscriptions. Features

will be linked to academic schedules as well as touching on topical

issues.



The magazine will seek its own advertisers as a standalone title as well

as through group deals with the other publications in the BBC’s arts and

factual portfolio.



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