BBC puts TV licence account up for review

The BBC is reviewing its pounds 40 million TV licence fee account,

following the disintegration of the organisation's fee-collection

consortium Envision.



The pounds 10 million creative account is handled by TBWA/ London, with

the pounds 30 million below-the-line business handled by OgilvyOne.

Media buying is by New PHD.



A number of undisclosed agencies will pitch for the business, including

TBWA. New PHD is also believed to be repitching for the media task.



The tender will also include public relations, customer servicing,

revenue collection, database management, sales and enforcement

activities and financial reporting.



Envision was a joint venture management unit between the WPP Group,

Consignia and Bull Computing. It was set up to collect and process

licence fees.



A tender is expected to appear in the Official Journal of the European

Community.



All the contracts associated with TV licensing had been managed by

Envision apart from TBWA's creative account and the media buying.



The BBC is said to be prepared to consider bids from providers able to

offer either individual services or services as a package.



TBWA's recent poster campaign highlighted the BBC's ability to pin-point

specific houses that were using TVs without a licence. The agency won

the account in 1996.



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