BBC Radio 2 "One of the family" by BBC Creative

With one in four people in the UK listening to Radio 2 while at home during lockdown, the presenters might start to feel like part of the family.

BBC Creative team Adam Reincke and Sarah Fox created a nostalgic campaign for the brand inspired by awkward family photos from the ‘80s and ‘90s. The ad and its catchy tune "playfully celebrate the brand’s unique ability to relate to the audience in such a way that it feels just like one of the family," creative director Kit Darayam said. It was directed by Max Seidentopf through Riff Raff.