BBC Radio 5 Live 'chase' by RKCR/Y&R

BBC Radio 5 Live's latest campaign takes the brand in a new creative direction and marks the first work by RKCR/Y&R since the agency was appointed to the BBC's roster earlier this year.

The ad, which will be shown in different lengths, aims to take the viewer where the action is, as it happens, to demonstrate the radio station's mix of live sport, news and entertainment.