BBC "Rio Olympics 2016" by Rainey Kelly Campbell Roalfe/Y&R

The BBC has released the trailer for its coverage of the Rio Olympic Games.

The activity has been produced by Passion Pictures, which also worked on the BBC’s London 2012 Olympics campaign.

The work features a range of animals preparing for the Games before they transform into their heroic and spectacular human athlete counterparts.


Director of marketing and audiences, media and north, BBC
Creative directors
Art director
Account director
Agency producers
Executive producer
Production manager
Executive producer
Head of CG
VFX supervisor
Music supervision
Sound design

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