The 'Doctor Who' ad, which was created by RedBee Media with the activity planned and bought by MPG, was shown in 2D and 3D and features the new doctor Matt Smith.
According to figures from Digital Cinema Media 'Alice in Wonderland', the new 3D film from Tim Burton, was the most-watched film of the weekend and delivered more than twice the impacts of the next 14 most watched films combined.
The second most watched film of the weekend was 'Avatar', James Cameron's 3D science fiction blockbuster from 20th Century Fox, which delivered an estimated 185,316 impacts.
'Avatar', which lost out in the best film and director categories to 'The Hurt Locker' at Sunday's Oscars ceremony, has delivered an estimated 18.1 billion impacts in the UK since it was released and is the biggest grossing film of all time.
'The Crazies' from Paramount was the third most watched film of the weekend with an estimated 137,459 impacts shortly followed by 'The Lovely Bones' which delivered 135,019.
| UK cinema box office (Mar 6&7) | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Film | Total box office so far | Impacts so far | Weekend box office | Weekend impacts | |||||||||||||||||||||||||||||||||||||||||||||
| Alice In Wonderland (Disney) | £10,555,220 | 2,638,805 | £10,555,220 | 2,638,805 | |||||||||||||||||||||||||||||||||||||||||||||
| Avatar (20th Fox) | £88,748,017 | 18,111,840 | £908,049 | 185,316 | |||||||||||||||||||||||||||||||||||||||||||||
| The Crazies (Paramount) | £2,514,167 | 513,095 | £673,551 | 137,459 | |||||||||||||||||||||||||||||||||||||||||||||
| The Lovely Bones (Paramount) | £5,183,763 | 1,057,911 | £661,595 | 135,019 | |||||||||||||||||||||||||||||||||||||||||||||
| The Princess and the frog (Disney) | £10,487,623 | 2,621,906 | £381,760 | 95,440 | |||||||||||||||||||||||||||||||||||||||||||||
| From Paris with Love (Warner) | £1,444,330 | 294,761 | £374,620 | 76,453 | |||||||||||||||||||||||||||||||||||||||||||||
| Percy Jackson & the ... (20th Fox) | £6,960,947 | 1,420,601 | £369,938 | 75,498 | |||||||||||||||||||||||||||||||||||||||||||||
| Leap Year (Optimum) | £1,479,156 | 301,869 | £364,875 | 74,464 | |||||||||||||||||||||||||||||||||||||||||||||
| Valentine's Day (Warner) | £9,977,602 | 2,036,245 | £296,561 | 60,523 | |||||||||||||||||||||||||||||||||||||||||||||
| A Single Man (Icon) | £2,411,861 | 492,217 | £219,243 | 44,743 | |||||||||||||||||||||||||||||||||||||||||||||
| Legion (Sony) | £212,328 | 43,332 | £212,328 | 43,332 | |||||||||||||||||||||||||||||||||||||||||||||
| Crazy Heart (20th Fox) | £492,990 | 100,610 | £210,042 | 42,866 | |||||||||||||||||||||||||||||||||||||||||||||
| Case 39 (Paramount) | £183,088 | 37,365 | £183,088 | 37,365 | |||||||||||||||||||||||||||||||||||||||||||||
| Invictus (Warner) | £4,537,276 | 925,975 | £140,310 | 28,635 | |||||||||||||||||||||||||||||||||||||||||||||
| Chloe (Optimum) | £135,540 | 27,661 | £135,540 | 27,661 | |||||||||||||||||||||||||||||||||||||||||||||
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