BBC shares video news content with UK newspaper websites

LONDON - The BBC is to share some of its online video news content with UK newspaper websites for free.

From today the Daily Mail, Daily Telegraph, Guardian and Independent will be able to embed the BBC's video news content on their websites to complement their own news material.

The newspapers will be able to choose video material in a number of subject areas including UK politics, business, health and science/technology that has already been generated for the BBC and has been published on the BBC's website.

All BBC content will appear in a BBC branded player with clear on-screen branding, plus link-backs to BBC Online.

The BBC said the move was designed to sustain public-service content.

Other UK-based news websites will also be able to have access to this content in the future. The BBC is sharing its content via a phased approach with the first newspapers to embed content among those with the largest online audiences. 

Mark Byford, deputy director general and head of journalism at the BBC, said: "The BBC set out its intention to open up access to BBC news content as part of the Digital Britain process.

"We regard this initiative as a core part of the BBC working more effectively as a public service partner, with other media organisations utilising BBC news content.

"The way the public is consuming audio and video online is changing.  Audiences are increasingly expecting news content to be available wherever they are, rather than always having to navigate to destination sites. 

"We hope this wider distribution will extend audience reach to BBC content. However, we are only providing material already produced on the BBC's news website and restricted to certain core public service genres.'' 

The BBC already features some of its video content on YouTube but the public broadcaster receives a share of the ad revenue generated by traffic to the clips.

Emily Bell, director of digital content at Guardian News & Media, said: "We're always keen to give our online users as much information and content as possible to help them explore news stories, so we're delighted to be collaborating with the BBC on this initiative."