BBC Sounds showcases the power of radio with a gravity-defying spot.
The ad shows a series of listeners as they meditate, levitate and (in one case) physically merge together through the power of music. It ends in an internet cafe, where one listener sips a coffee while watching a dozen replicas of himself flailing across the ceiling.
This comes alongside social activity and an interactive bus stop filter which showcases the ways music can physically move members of the public. It was created by Emma Brooke, Chris Groom and Anthony Goldstein, and directed by Sam Brown through Rogue Films.