BBC Sounds "The power of BBC Sounds" by BBC Creative

BBC Sounds showcases the power of radio with a gravity-defying spot.

The ad shows a series of listeners as they meditate, levitate and (in one case) physically merge together through the power of music. It ends in an internet cafe, where one listener sips a coffee while watching a dozen replicas of himself flailing across the ceiling.

This comes alongside social activity and an interactive bus stop filter which showcases the ways music can physically move members of the public. It was created by Emma Brooke, Chris Groom and Anthony Goldstein, and directed by Sam Brown through Rogue Films. 

Credits

Brand
Creative agency
Director, BBC Creative
Head of production
Head of audio
Creative director
Creative director
Producer
Production manager
Production coordinator
Project manager
Planner
Design traffic manager
Senior radio creative
Senior radio creative
Radio producer
Music rights supervisor
Photographer
Chief customer officer, marketing & audiences
Head of marketing BBC Sounds
Marketing manager BBC Sounds
Marketing executive BBC Sounds
Media portfolio lead
Campaign planner
Production company
Director
Producer
VFX
Exec producer
Producer
Creative director
Wes
2D lead artist
3D lead artist
Colourist
Audio post production
Sound design, music editing and mix
Audio producer
Music supervision
Music supervisor
Executive music supervisor
AR filter production
Interactive bus stop