BBC Sport "Football is..." by Y&R London

BBC Sport's "Football is..." campaign for the launch of the 2017/18 season shows how football is ingrained in the fabric of Britain.

The TV ad shares snapshots of diverse fans’ relationships with the game. The campaign aims to make football more accessible for BBC viewers. It was created by Sean Johnson and Josh Pearce at Y&R London and directed by Ivan Bird through Rattling Stick.