BBC Sport "The fearless are here" by Y&R London

BBC Sport's ad campaign to launch the 2018 Winter Olympics is a dark and bold animation that captures the tournament's intensity.

Y&R London worked with animators Smith & Foulkes at Nexus Studios on the spot, which visually personifies the fear, focus and determination of Olympians. It broke on 20 January and will run for the length of the event, with the creative also used as idents for the BBC’s Winter Olympics programming. The work was created by Jim Bolton, Gavin McGrath and Psembi Kinstan.