BBC spot portrays major historical bulletins

LONDON - BBC viewers are shown reacting to momentous events in modern history in its latest TV ad.

The spot, produced by RKCR/Y&R, has been made to promote BBC News' mobile service.

It shows viewers reacting to events including the assassination of JFK, the death of Elvis, the release of Nelson Mandela and the 2001 attacks on the World Trade Centre in New York.

The ad finishes with the strapline 'where will you be next time?'

Credits

Project
Places
Client
BBC
Creative agency
RKCR/Y&R
Account director
Fiona Richards
Account manager
Sam Bunis
Senior planner
Megan Thompson / Alice Huntley
Production company
Red Bee Media
Producer
Ella Littlewood @ Red Bee
Director
Steve Reeves
Editor
Scot Crane @The Quarry
Post-production company
Glassworks
Audio post-production
Wave