BBC "Strictly Come Dancing trailer 2018" by BBC Creative

The BBC took a different creative approach to this year's Strictly Come Dancing trailer with a conceptual and narrative film that celebrates the joy of dance.

The ad tells the story of a scruffy pair of brogues who meet a pair of stylish red heels. The worn out shoes are inspired to get back on their feet and the two transform a city sidewalk with their dancing. The work was created by Rachel Miles and Michael Tsim at BBC Creative and directed by Sam Brown through Rogue Films. 

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