The BBC is preparing to move its pounds 5 million TV Licensing
account out of TBWA GGT Simons Palmer.
TBWA is negotiating a notice period with the BBC, and sources close to
the business expect the account to move this autumn.
It is unclear whether the BBC is talking to other agencies about the
account. But last October, the contract to collect TV licence money was
awarded to Envision, a consortium made up of WPP, Bull Information
Systems and the Post Office subsidiary, SSL.
Since then, WPP agencies - including OgilvyOne, Ogilvy Public Relations,
Millward Brown and the identity consultancy, Coley Porter Bell - have
handled much of the marketing for licence fee collection.
John Pink, the BBC TV Licensing marketing director, who has maintained
control of the above-the-line marketing for licence fee collection,
denied the business was moving out of TBWA.
TBWA refused to comment on the account.