BBC to switch pounds 5m TV Licence evasion ad task out of TBWA

The BBC is preparing to move its pounds 5 million TV Licensing account out of TBWA GGT Simons Palmer.

The BBC is preparing to move its pounds 5 million TV Licensing

account out of TBWA GGT Simons Palmer.



TBWA is negotiating a notice period with the BBC, and sources close to

the business expect the account to move this autumn.



It is unclear whether the BBC is talking to other agencies about the

account. But last October, the contract to collect TV licence money was

awarded to Envision, a consortium made up of WPP, Bull Information

Systems and the Post Office subsidiary, SSL.



Since then, WPP agencies - including OgilvyOne, Ogilvy Public Relations,

Millward Brown and the identity consultancy, Coley Porter Bell - have

handled much of the marketing for licence fee collection.



John Pink, the BBC TV Licensing marketing director, who has maintained

control of the above-the-line marketing for licence fee collection,

denied the business was moving out of TBWA.



TBWA refused to comment on the account.