BBC "The Apprentice 2018 trailer" by BBC Creative

BBC's trailer for The Apprentice 2018 stars Lord Sugar, a chainsaw-wielding Karren Brady and Claude Littner with a flamethrower.

In a rage, Lord Sugar dramatically withdraws all Apprentice merchandise from sale due to creative differences with the BBC’s merchandise department. The work was created by James Reynolds and Nick Robinson and directed by Matt Rhodes.

Credits

Agency
Executive creative directors
Creative head
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Head of planning
Senior planner
Head of project management
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Director
Producer
Production manager
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Senior flame artist
Colourist
Sound designer
Cinematographer
Head of marketing
Marketing manager
Marketing exec

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