BBC Three ends life as a broadcast TV channel ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

BBC Three: new logo for online life
BBC Three: new logo for online life

BBC Three goes off our aerials in online transition

BBC Three has broadcast its final night as a television channel as the youth strand goes online only.

Programmes and other content such as animations and short films will now be available via the channel's website and the BBC iPlayer.

The network has already posted a video from its YouTube account welcoming viewers to the new platforms.

The move to online was first proposed in 2014 and was approved by the BBC Trust in November.

The Trust said there was "clear public value in moving BBC Three online, as independent evidence shows younger audiences are watching more online and watching less linear TV".

Source: BBC

Adidas shows love for LGBT runners

Sports giant Adidas has been tackling homophobia after posting a Valentine’s Day picture of two female runners wearing matching trainers.

The sportswear brand posted the picture on Instagram with the caption: "The love you take is equal to the love you make."

While most people praised the company for supporting the LGBT community, some weren’t so nice.

Undeterred by all the haters, Adidas replied in the best way possible for the day – by sending all the homophobes a big kiss!

One user americanhero123 said: "Shame on you Adidas! I’m going to Nike now."
Another, Azemann, added: "WTF Adidas? This day is for boys and girls…not for lesbians.

To which the company replied, "no azemann, this day is for LOVE. Happy Valentine’s Day."

Source: Pink News

Volkwagen loses market share again

Volkswagen’s diesel-emissions cheating scandal weighed on the brand’s European market share for a fifth consecutive month as deliveries dropped in its home country and the UK.

VW registrations in the region fell 4% to less than 128,350 vehicles in January, counter to a 6.3% increase in industrywide sales to 1.09 million autos, according to the European Automobile Manufacturers’ Association.

The Volkswagen group, including the Audi and Porsche luxury marques as well as the Skoda and Seat divisions, accounted for 24.3% of European car sales last month compared with 25.6% a year earlier.

Competitors picking up more European buyers in January included Fiat Chrysler Automobiles NV, which is benefiting from the Jeep division’s Renegade sport utility vehicle; General Motors Co.’s Opel unit; and Ford Motor Co., which said Friday that deliveries of its EcoSport and Kuga SUVs propelled demand.

Source: Bloomberg

In case you missed it...two longer reads

Bad taste marketing: the risky business of gaining enemies to win friends

'Ride me all day for £3', 'Are you beach body ready?', 'Taste the Bush', 'The only Aussie we don't want to get out'. These four ad taglines and their accompanying imagery caused serious offence in 2015, and grabbed the nation's attention for all the wrong reasons. But, does the old adage that all publicity is good publicity ring true in these cases? Do people like to feel outraged to some extent, or are we reaching the point where bad-taste ads put consumers off a brand for good?

Privacy is the new purpose: why all brands need a chief hacking officer

High-profile hacking cases and daily bombardments of unwanted marketing interventions in personal browsing and leisure time are forcing consumers to rethink what data they share and with whom they share it. Marketers have to reframe the data issue.

If you watch one video today...

...then watch consumers failing to remember Coca-Cola's new 'Taste the Feeling' strapline - even though they're standing just in front of it.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content