BBC Two "2018 rebrand" by BBC Creative and Superunion

BBC Two's first rebrand in 20 years includes 16 new idents created by British and international animators.

Each spot takes a unique visual interpretation of the curve in the number two. The channel intends to keep adding new idents over time, including creations from animation studio Aardman and sculptural installation artist David Batchelor. BBC Creative and brand agency Superunion oversaw the rebrand. 

Credits

Brand
Client
Director of marketing & audiences; content, radio & education
Portfolio head of marketing, specialist mainstream
Marketing manager, BBC Two
Agency
Executive creative director
Creative director
Planner
Project manager
Producer
Agency
Executive creative director
Creative director
Chief strategy officer
Designer
Strategy director
Account director
Music and sound design
Contributors for each image
BBC2 1
BBC2 3
BBC2 5
BBC2 7
BBC2 8
BBC2 9
BBC2 10
BBC2 11
BBC2 13
BBC2 14
BBC2 15
BBC 16

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