BBC Two Comedy by BBC Broadcast

BBC Two is pushing its comedy pedigree with a series of ads starring the fluffy BBC Two figure, along with famous faces including Catherine Tate, Stephen Fry and John Bird. In the first set of promotions, created by BBC Broadcast, Tate recreates her famous schoolgirl character and her "bovvered" catchphrase. A second wave of ads, to run later this month, will feature Rob Brydon and John Culshaw, who will appear as Alan Sugar.