The BBC has added a "heart" button to the iPlayer, which allows viewers to highlight the shows they love. Rainey Kelly Campbell Roalfe/Y&R paired up with BBC Future Media to create the function and a site compiling celebrities’ favourite programmes. A TV ad shows ordinary people imitating their favourite shows and features Rae Morris’ cover of All You Need Is Love by The Beatles. This is RKCR/Y&R’s first campaign for the BBC since it retained the creative account after a pitch earlier this year. The work was created by Ted Heath and Paul Angus, and directed by Vaughan Arnell through Red Bee Media.
Executive creative director
Chief innovation officer
Executive digital creative director
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