BBC "Wimbledon" by Y&R London

June 29, 2017

BBC's Wimbledon campaign mixes live action and 3D animation to promote the channel's coverage of the 2017 tennis tournament.

Y&R London’s film features a hero maverick tennis ball as it bounces the length of Britain championing the delights of Wimbledon.

The TV campaign launched on 25 June, supported by Instagram. 

Credits

Head of creative
Pip Bishop
Head of art
Chris Hodgkiss
Creative director
Gavin McGrath
Business director
David Pomfret
Account director
Tom Lamming
Agency producer
Kat Maidment
Director/production co
Ben & Joe Dempsey
Knucklehead
Producer
Bill James
Editor
Joe Parsons
Assembly Rooms
Post Production, Grade
MPC
Post-production
Nineteentwenty
Sound Design
Sam Ashwell
750mph
Typographer
Jason Hyde
Director of photoraphy
Mathias Schoeningh

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