BBC World is looking to hire more sales people, despite the fact it
is losing money.
The director of airtime sales, Jonathan Howlett, said he is looking for
’bright-eyed, bushy tailed young things’ to sell airtime on the 24-hour
news channel overseas.
He admitted the service has been losing money since its launch in
January 1995. However, Howlett is still keen to expand the company’s
global network and find people for newly created positions.
The recruitment process is part of the channel’s international
In the past 12 months, BBC World opened offices with sales departments
in Singapore, Bangalore, Mumbai, Dubai, Paris, Hong Kong and New
A Miami office is set to open in the coming months.
’BBC World is a well respected news channel, but I am aware the brand is
not as strong as it should be,’ Howlett said. ’The channel’s future lies
in choosing sales people with the values of the BBC and an understanding
of media operations.’