BBC Worldwide has hired an ad manager and staff for its Project
Urma women’s glossy and is seeking two sales executives.
Tara Purcell, ad manager of Attic Futura’s Shine, has been poached as ad
manager. Purcell, who has been at Shine since its launch a year ago,
will join Urma in April. She was previously promotions manager at the
National Magazine Company on Company and Cosmopolitan.
Lisa Hawkes, formerly senior sales executive at IPC’s Woman’s Journal,
has been hired as deputy ad manager. Charley Fairell has joined as
promotions manager from Conde Nast, where she worked on promotions for
Tatler and GQ Active. The marketing manager is to be announced soon.
Urma will sit in Worldwide’s lifestyle group, headed by group ad
director Justine Southall, who also takes on the role of publisher for
Urma. It will have a dedicated sales team but Southall said Urma would
benefit from crossovers in areas such as cars, finance and generic
accounts, which could be sold across the group that includes BBC Good
Food and BBC Good Homes.
Urma will launch in the autumn and is targeting a wide audience of 30-
to 50-year-old women. It represents a first for Worldwide as it will not
be tied to a BBC TV programme strand.