BBC Worldwide has sealed its first five-year contract with the
Rugby Football League to distribute its Silk Cut Challenge Cup
The BBC has looked after the Rugby League on an ad-hoc basis for a
number of years, but the deal is its first secured-rights contract
covering a five-year period.
The deal also extends the international distribution rights to sell the
matches in Australia, New Zealand and South Africa.
The nine live matches, shown in the UK on Grandstand, will be sold for
viewing on local channels in France, Spain, Singapore and Japan.
'It's a very good sales opportunity for BBC Worldwide, as the Silk Cup
Challenge is rugby league's most prestigious club knockout competition,'
commented Richard Hornsby-Smith, the sports sales manager at BBC