BBC Worldwide has appointed an advertisement manager and deputy to
work across its teen and pre-teen portfolio. The appointments follow a
revamp of Top of the Pops magazine.
Philip Stringer has been promoted from deputy ad manager of the teen
titles to ad manager across the portfolio of Top of the Pops, Live and
Kicking, Girl Talk, FBX and Robot Wars. Claire Stidwell has been
promoted to deputy advertisement manager across the same group from key
accounts manager on the teen titles.
Fiona Paterson has been recruited as advertorials executive from the
National Magazine Company’s advertorials team, and two sales executives
are being sought, one for the teen group and one for the pre-teen
Top of the Pops has been redesigned in the perfect-bound, baby-glossy
format popularised in the youth market by Sugar. The pagination has been
increased from 80 to 100 pages and the magazine’s logo will now mimic
the TV programme from which it takes its name. Each issue will contain
two giant perforated posters.
Sales of the pop music title fell by 15.6 per cent in the second half of
last year. However, associate publisher Alfie Lewis said the new look
was not a knee-jerk reaction to declining circulation but was based on
He also felt that the redesign would assist sales efforts to win more
aspirational advertising from the likes of L’Oreal, Boots 17 and
The April issue carries a sponsored gatefold for Laboratoire Garnier’s
The revamp will be supported with a CD covermount and a pounds 1 million
promotional spend on Sky TV, radio and instore promotions.
Top of the Pops is also organising a schools pop quiz, sponsored by
Twix, with a prize of computers for the winning school.