To mark the centenary of the start of the First World War, the BBC is commissioning programmes about the conflict to run over four years and has released a film showcasing its content. Karmarama created the TV spot, which shows the war from various perspectives – including a soldier in the trenches, a nurse in a field hospital and Jeremy Paxman inspecting gravestones. All the vignettes are tied together with the wartime song Pack Up Your Troubles In Your Old Kit-Bag, which is sung or spoken by different characters and BBC presenters. The work was created by Robin Temple and Tom Woodington, and directed by Steve Reeves through Red Bee Media.
Account director (creative agency)
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