BBC1 launches Linda Green campaign

BBC Creative Services has devised a major marketing push for BBC1's

new comedy drama, Linda Green.



Starring Liza Tarbuck as a "sassy, northern single lass", BBC is calling

the Liverpool-based series the "highlight" of its autumn schedule.



Christine Madden, the head of BBC1 marketing, said: "This is a major

campaign for BBC1. The creative work has captured the essence of Linda

Green - confident, fun and sassy."



The campaign, which breaks on 9 October, will run across TV, radio,

outdoor, online and ambient media.



It aims to introduce Linda Green to the potential audience through the

eyes of her friends and family. Tarbuck also appears in a poster, which

plays on the famous "Hello boys" Wonderbra ad. Instead she says:

"Goodbye boys. Hello men." However, Tarbuck refrains from stripping down

to her underwear for the ad.



Another ad shows Linda Green with a friend and the line: "We've fallen

out before but only from taxis."



Charlie Mawer, the creative director for BBC Creative Services, said:

"The key was tapping into the vibrancy and wit of the programme's

characters, which have been brilliantly created by (writer) Paul

Abbott."



"Talking posters", which contain soundbites on a loop behind the

posters, will run in an ambient media push in washrooms and gyms across

the UK.



Jenny Fenhalls, Mawer and Anton Ezer wrote the campaign. Ezer also art

directed the posters and Open handled poster production.



Deborah Stewart produced the TV ads, which were directed by Dale

Sidney.



Radio was produced by John Tyndall and PHD handled media planning and

buying for the whole campaign.



BBC TV Marketing commissioned BBC Creative Services to create the

cross-media campaign.



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