BBC Creative Services has devised a major marketing push for BBC1's
new comedy drama, Linda Green.
Starring Liza Tarbuck as a "sassy, northern single lass", BBC is calling
the Liverpool-based series the "highlight" of its autumn schedule.
Christine Madden, the head of BBC1 marketing, said: "This is a major
campaign for BBC1. The creative work has captured the essence of Linda
Green - confident, fun and sassy."
The campaign, which breaks on 9 October, will run across TV, radio,
outdoor, online and ambient media.
It aims to introduce Linda Green to the potential audience through the
eyes of her friends and family. Tarbuck also appears in a poster, which
plays on the famous "Hello boys" Wonderbra ad. Instead she says:
"Goodbye boys. Hello men." However, Tarbuck refrains from stripping down
to her underwear for the ad.
Another ad shows Linda Green with a friend and the line: "We've fallen
out before but only from taxis."
Charlie Mawer, the creative director for BBC Creative Services, said:
"The key was tapping into the vibrancy and wit of the programme's
characters, which have been brilliantly created by (writer) Paul
"Talking posters", which contain soundbites on a loop behind the
posters, will run in an ambient media push in washrooms and gyms across
Jenny Fenhalls, Mawer and Anton Ezer wrote the campaign. Ezer also art
directed the posters and Open handled poster production.
Deborah Stewart produced the TV ads, which were directed by Dale
Radio was produced by John Tyndall and PHD handled media planning and
buying for the whole campaign.
BBC TV Marketing commissioned BBC Creative Services to create the