BBC's Doctor Who brand to regenerate with new logo

LONDON - Doctor Who is being rebranded to give the programme a reconisable logo that will stand out among sci-fi film emblems, such as Superman, Star Trek and Batman.

New Doctor Who logo
New Doctor Who logo

The new brand identity will be introduced with the fifth series of Doctor due to air in Spring 2010.

The creative was developed by Red Bee Media alongside BBC One. The new logo features the Doctor's initials moulded into the shape of the iconic Tardis.

The redesign is part of a wider BBC One campaign to promote the launch of the new Doctor Who series. The campaign will roll out over the coming months on air, online and on radio.

It will be the first series of the programme to feature new Doctor, Matt Smith.