BBDO beat DDB Worldwide to the crown after being named the most awarded network of 2003 - the third time since 1999.
Separately, Abbott Mead Vickers BBDO, the London arm of the network, came joint second with Dentsu in Tokyo in the most awarded advertising agencies category complied during the past five years. The 2003 crown went to Miami's Crispin Porter & Bogusky, which won the Grand Prix at Cannes last year for its "lamp" spot for Ikea.
The British director Frank Budgen, who was behind Saatchi & Saatchi's NSPCC "cartoon" spot along with celebrated ads for PlayStation and Levi's, was ranked as the most awarded director in the world for 1999-2003, despite losing out to Daniel Kleinman in 2003. Gorgeous Enterprises took top spot in the production companies class.
In the five-year consolidated report, which adds up the winners from the key creative awards ceremonies across the 17 most important advertising markets, Volkswagen was named as the world's most awarded advertiser.
"Wedding", by DDB London, also clinched the crown in the print ads and campaigns section.
Overall, the UK finished as a close runner-up to the US as the most awarded country, beating Brazil into third place.