- A new agency, Senora Rushmore, is launching in Madrid with senior BBDO Worldwide creatives on board. The independent shop has been founded by Miguel Garcia Vizcaino, former executive creative director at Tiempo BBDO, BBDO creative director Marta Rico, and Tiempo's managing director Robert Lara. The three have produced acclaimed work for PepsiCo and Renault.
Senora Rushmore is looking to build an association with a major network but will not sell more than 10% of its equity. The agency launched with a staff of 10 and the account for Athletico Madrid, a leading Spanish football team.