BBH appoints Borgström to lead Johnnie Walker creative

In his new role, Borgström will be the lead creative on the global Johnnie Walker business, which is famed for bold cinematic work.

Borgström (known as "Jab") joins from Goodby Silverstein & Partners, where he was a creative director on Chevrolet, Doritos and Google. He was responsible for the SXSW "now or never" campaign and the Doritos 360° work – the world’s first 360-degree live, streamed concert.

He previously spent time at Wieden & Kennedy Amsterdam as an interactive creative director between November 2006 and February 2011, working with clients including Carlsberg, Coca-Cola, Electronic Arts and Nike.

Borgström started his career at DoubleYou, which has offices in Barcelona, Madrid and Mexico.

Nick Gill, the executive creative director of BBH, said: "At BBH, we’re investing in the agency’s future, taking on people with the skills and the mindset to move us forward.

"Jab is a great creative director, but he’s also a big thinker who can embrace the whole business challenge."