BBH bags global LG Electronics

LONDON -- LG Electronics is set to hand Bartle Bogle Hegarty its consolidated $350 million global brand and mobile communications business.

LG... appoints BBH
LG... appoints BBH
DDB, which was contending for the mobile phone business, was eliminated this morning.
The news brings to an end a ten-week pitch process that originally involved TBWA\Worldwide, Publicis Worldwide and Saatchi & Saatchi, which later pulled out owing to a conflict with Sony Ericcson.
The electronics giant is also scheduled to call a review of its pan-European media account out of Starcom.
Neither LG nor BBH could be reached for comment.

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