The ITN News Channel, a digital joint venture between ITN and NTL,
has appointed Bartle Bogle Hegarty and BMP Solutions in Media to work on
its creative and media accounts.
The channel, which laun-ches on 1 August, appointed BBH following a
three-way pitch against BMP DDB and one other agency. Lambie-Nairn will
work with BBH to create a brand identity. The service is the first full
multi-media digital news channel.
Stewart Purvis, ITN’s chief executive, said: ’We were particularly
impressed by the strength of BBH’s thinking. They understood perfectly
the power of the ITN brand and the ambitious nature of the ITN News
Channel. BMP Solutions in Media impressed us with their ideas for
integrating mainstream and new media.’
The 24-hour TV news channel will be available on television, digital
radio, PCs and mobile phones. It will have interactive content where
viewers can pull down additional information on news, sport, business
and the weather.
ITN News Channel will be competing against existing services such as Sky
News’s new 24-hour interactive channel Sky News Active.
It has lined up a strong programme of presenters, including the former
News at Ten anchor Julia Somerville, and newsreaders Carol Barnes and
John Suchet. Over 12 million UK viewers, which is the equivalent to a
third of the country’s TV-watching population, will be able to tune into
the new channel.