- ITN has appointed Bartle Bogle Hegarty, Lambie-Nairn and BMP Solutions in media to work on the advertising account for its new digital channel, the ITN News Channel.
The agencies will work on positioning the digital news channel, which is a joint venture between ITN and NTL. It is set for launch on August 1.
Commenting on the appointments, Stewart Purvis, ITN's chief executive, said: "We were particularly impressed by the strength of BBH's thinking. They understood perfectly the power of the ITN brand and the ambitious nature of the ITN News Channel. BMP Solutions in Media impressed us with their ideas for integrating mainstream and new media."