BBH board account planner Murphy to take Singapore role

Guy Murphy, a board account planner at Bartle Bogle Hegarty, is leaving the London agency to become head of planning at BBH Asia Pacific in Singapore.

Guy Murphy, a board account planner at Bartle Bogle Hegarty, is

leaving the London agency to become head of planning at BBH Asia Pacific

in Singapore.



Murphy, who was a Campaign Face To Watch in 1995, made his name on the

Whitbread business at BBH, where he worked on the Murphy’s campaign and

won an IPA Effectiveness Award for his work on Boddingtons.



Murphy, 33, commented: ’My responsibility will be to establish planning

for BBH Asia Pacific clients, which include Coca-Cola, Polaroid, Levi

Strauss and Sheraton Hotels.’



He will be joined in Singapore by Jo Reid, another BBH planner.



Murphy added: ’My understanding is that planning is relatively new to

the Asia Pacific market, where there’s still the hangover of planners

being researchers.



We’ll have to get clients to see the value of planning, although I’m

sure Eastern clients are just as cost-conscious as their Western

counterparts.’



Murphy’s IPA award-winning paper - which underpinned a campaign that

focused on the creaminess of Boddingtons rather than the more usual

sociable pub imagery used for mainstream beers - was described by the

judges as ’an object lesson in the value of thinking beyond the

conventional’.



’I’ll miss working on booze,’ Murphy said. ’It’s been my life-blood

since I worked at BMP on Courage. Murphy’s and Boddingtons are very dear

to my heart.’



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