Bartle Bogle Hegarty is bolstering its creative department with the appointment of two new senior creative teams. The award-winning creative directors Nick Kidney and Kevin Stark from WCRS and Gavin Lester and Antony Goldstein from Euro RSCG Wnek Gosper will join the agency shortly.
The executive creative director, John O'Keeffe, said the hirings are an attempt to gain greater strength and depth in the creative department.
He also admitted that he wanted reserves so that, if a team decided to leave, BBH would not be left wanting.
'I have to keep an eye on quality. Nick and Kevin have got one of those books that reaffirms all the reasons why we do what we do. They're going to be a tremendous asset. Gavin and Antony are a young team with a big future,' O'Keeffe said.
Kidney and Stark moved to WCRS in 1996 and are responsible for some of WCRS's most high-profile work for BMW and Land Rover. They started their careers at Bates Dorland before moving to Leo Burnett for five years, where they won awards for their Mercedes 'lottery balls' ad and 'old man'.
Lester and Goldstein work-ed on Peugeot, The Independent, the Ken Livingstone London mayoral campaign and the Commission for Racial Equality at Euro RSCG.
'We've always admired BBH's commitment to its creative product and ten minutes talking to John O'Keeffe was enough to tell us that a move there would be right for us,' Kidney said.