BBH campaign aims to improve Terminal 5 image

BA is attempting to reassure travellers that Terminal 5 is running smoothly with a new print campaign using images from inside the terminal turned into posters the next day.

Terminal 5...aiming to improve image
Terminal 5...aiming to improve image

The ads, produced by Bartle Bogle Hegarty, will be shot every day at the Terminal 5 building and turned around in a day, with the images running on posters the following day.

The first ‘yesterday' ad will be shot today and will go live tomorrow, the first in a two-week series of executions that will run across digital outdoor, poster and print channels.

The agency plans to produce another two-week run of ads in September.

Mocked-up poster from new BBH campaign for BA