The appointment follows a pitch process that kicked off at the start of the year and was run directly by the client.
Creature had been working with the app-based taxi service on a project basis but pulled out of the final stages of the review. One YouTube film created by the agency showed the negative impact that proposed private-hire regulations could have.
The first BBH work is due to break later this year. The brief was to create a campaign to improve Uber’s brand recognition outside large cities in the UK.
In September last year, Campaign revealed that Uber was looking for a media planning and buying agency. Last week, it appointed Arena Media to the UK business.