BBH captures Uber's UK creative business

Uber has hired Bartle Bogle Hegarty as its first retained creative agency in the UK.

Uber released a YouTube video showing the negative impact that proposed private-hire regulations could have
Uber released a YouTube video showing the negative impact that proposed private-hire regulations could have

The appointment follows a pitch process that kicked off at the start of the year and was run directly by the client. 

Creature had been working with the app-based taxi service on a project basis but pulled out of the final stages of the review. One YouTube film created by the agency showed the negative impact that proposed private-hire regulations could have.

The first BBH work is due to break later this year. The brief was to create a campaign to improve Uber’s brand recognition outside large cities in the UK.

In September last year, Campaign revealed that Uber was looking for a media planning and buying agency. Last week, it appointed Arena Media to the UK business. 

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