BBH celebrates trio of account wins for Unlimited division

BBH Unlimited has scooped three new accounts: Early Learning Centre, BABCO and Emap Active.

BBH Unlimited has scooped three new accounts: Early Learning

Centre, BABCO and Emap Active.



Early Learning Centre has appointed BBH without a pitch to outline and

develop communication strategy. The agency has a brief to develop a new

positioning for the brand and ’bring it alive’.



Heather Alderson, planning director of BBH Unlimited, commented: ’ELC

needs a more distinctive positioning to separate itself from Toys R Us

and Woolworths.’



The newly established drinks company, BABCO - formed following a

management breakaway from BBH’s existing J&B Scotch Whisky client - has

appointed the agency to push a range of new spirits in the UK and

abroad. BABCO is to launch four spirits brands, two aimed at the youth

market, two at the mainstream market.



Finally, Emap Active, the new consumer special interest division of

Emap, has appointed BBH Unlimited to work across its portfolio of 54

titles.



Work on the pounds 3 million account will range from television ads to

direct mail. The win follows a pitch against HHCL & Partners and one

other unnamed agency.



BBH Unlimited is the through-the-line subsidiary of Bartle Bogle

Hegarty.



Headed by Steve Kershaw as managing director, it was set up in October

last year after the closure of Limbo.



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