BBH Unlimited has scooped three new accounts: Early Learning
Centre, BABCO and Emap Active.
Early Learning Centre has appointed BBH without a pitch to outline and
develop communication strategy. The agency has a brief to develop a new
positioning for the brand and ’bring it alive’.
Heather Alderson, planning director of BBH Unlimited, commented: ’ELC
needs a more distinctive positioning to separate itself from Toys R Us
The newly established drinks company, BABCO - formed following a
management breakaway from BBH’s existing J&B Scotch Whisky client - has
appointed the agency to push a range of new spirits in the UK and
abroad. BABCO is to launch four spirits brands, two aimed at the youth
market, two at the mainstream market.
Finally, Emap Active, the new consumer special interest division of
Emap, has appointed BBH Unlimited to work across its portfolio of 54
Work on the pounds 3 million account will range from television ads to
direct mail. The win follows a pitch against HHCL & Partners and one
other unnamed agency.
BBH Unlimited is the through-the-line subsidiary of Bartle Bogle
Headed by Steve Kershaw as managing director, it was set up in October
last year after the closure of Limbo.