BBH clinches work for global launch of Ferragamo perfume

Bartle Bogle Hegarty has won a global assignment from Ferragamo, the Florence-based luxury goods company.

Bartle Bogle Hegarty has won a global assignment from Ferragamo,

the Florence-based luxury goods company.



BBH beat a team from Saatchi & Saatchi’s London and Rome offices to win

the launch task for the firm’s unnamed first fragrance. Zenith has won

the media business.



Ferragamo, founded in the 20s, makes and sells shoes, handbags, luggage,

scarves and other luxury goods.



Separately, BBH has revised its account management structure into three

teams headed by the group directors, Duncan Bird, Emma Cookson and

Seamus O’Farrell. O’Farrell joins from Abbott Mead Vickers BBDO, where

his main responsibility was the BT account.



Steve Kershaw, previously a group director, is to head the new-business

unit at BBH as business development director. Kershaw commented: ’The

global media deal with Leo Burnett gives BBH a tremendous opportunity to

expand its international and our national client base.’



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