Bartle Bogle Hegarty is closing its ten-year-old direct marketing
operation, Limbo, and will bring the staff and a handful of its clients
in-house to form a new division of the ad agency.
Limbo’s two main clients, Audi and Swinton, will form the backbone of
the division, which has yet to be named. The account staff for the two
clients, from BBH’s side as well as Limbo’s, will move into the
A spokesman said arrangements for Limbo’s remaining clients were ’a
matter of delicacy’.
Limbo has 30 staff but BBH insists there will be no redundancies. Staff
working on Audi and Swinton will continue in their roles, while the rest
will develop the brand in anticipation of new business. Limbo’s staff
will move to the BBH building on 4 October.
Steve Kershaw, BBH’s business development director, will be the managing
director of the new outfit and Will Awdry, a senior creative at BBH,
will be its creative director.