The headline reads: "Millions of Britons feel earth move", and the ad finishes with the strapline "The Lynx Effect".
BBH was tasked with raising awareness of the brand through topical work.
Agency: Bartle Bogle Hegarty (BBH) London
Main Client Name and Title: Katie Lindridge, UK Brand Manager
The Brief: Drive awareness of brand philosophy through topical tactical work
Campaign Title: Earthquake
Launch Air Date: 28.02.08
Creative Director: Rosie Arnold
Creative Team: Dan Bailey and Brad Woolf
Agency Planner: N/a
Art Direction/Typography: Sharon Chong
Photographer Details: N/a
Media Distribution: The London Paper
Media Company and Media Planner: Mindshare UK, Lisa Stevenson