BBH creatives defect to Goodby Silverstein

LONDON - Fred Raillard and Farid Mokart, the creative team behind the gold Cannes Lion for Xbox's 'mosquito' spot, are leaving Bartle Bogle Hegarty at the end of the month for the San Francisco-based Goodby Silverstein agency.

Raillard and Mokart joined BBH in April 2001 from CLM/BBDO in Paris. While at BBH the pair created "Champagne" for Xbox as well as "mosquito". Most recently they created the Frank Budgen-directed Levi's Worn Jeans campaign showing people rubbing themselves against a variety of surfaces.

During their year at CLM/BBDO, Raillard and Mokart's portfolio included work for Pepsi Europe, FedEx Europe and a campaign for Brandt kitchenware featuring people abusing their old machines, which also won a Cannes gold Lion. They created Robbie Williams' Rock DJ promo, which showed the star stripping off his skin.

Raillard and Mokart said: "John Hegarty is the best creative director we've worked with. But going to California is a way to improve ourselves by discovering anther culture. As a creative team we believe it's vital to keep on opening our minds."

John O'Keeffe, BBH's executive creative director, said: "Nobody thought they'd be here for years. They've done some fantastic work and they've added a Gallic flair to the place."

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