BBH duo land Aerial for Robinsons work

Mike Oughton and Cam Short, the Bartle Bogle Hegarty creative team, have won the November Aerial Award for the best radio ad.

The team's "kettle" spot for Robinsons was judged the top work by Alasdair Graham, the creative partner at Ogilvy.

The runner-up in the awards, held in association with Campaign, was Martin Galton of Hooper Galton for his Nando's "BASTE" work.

The winning ad pushes Robinsons as a winter drink, highlighting that it can be added to hot, as well as cold, water.

Graham said: "When the water in a kettle reaches boiling point, it roars and howls like a gusty wind on an autumn day. So, at this time of year, drink Robinsons made with hot water. The result is a fun bit of radio, with a simple message attached and a generous amount of room left for the listeners to do their thinking for themselves."

To listen to the winning ads, follow the Aerial Award link at aerialsfoundation.co.uk.

Last month, the Radio Advertising Bureau announced that John O'Keeffe, the executive creative director of Bartle Bogle Hegarty, and Nick Angell, the managing director of Angell Sound, will co-chair the annual Aerial Awards in March next year.

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