Khaki-clad young people defying convention are featured in new
advertising to reinforce Dockers’ ’West Coast cool’ style.
Bartle Bogle Hegarty has produced the pan-European print initiative
under the theme ’No restrictions’.
The colour campaign for Dockers’ Khaki pants comprises four ads which
target 25- to 35-year-olds and emphasises the individuality of the
In one execution, two men watch an American football game from a stadium
gantry high above the crowd. Another ad shows a pair playing football
with a bean bag, while perched precariously on the edge of a tall
A third has a woman riding on the roof of a crowded bus in heavy
The fourth ad features a man hang-gliding above a busy airport.
The ads were shot by the New York photographic team, Constance Hansen
and Russell Peacock, whose portfolio includes work for Kookai, Louis
Vuitton and Evian. They worked alongside the stylist, Patti Wilson.
Media is through Mediapolis.
The campaign, which was written by Hugh Todd and art directed by Adam
Scholes, will break later this month on posters in Dublin, Glasgow,
London and Manchester. Ads will also appear in a selection of magazines
including GQ, FHM, Loaded, Marie Claire and Elle.